Las Vegas is about to get a little sweeter. The Las Vegas Museum of Ice Cream (MOIC), famous for its interactive and Instagram-friendly installations, is set to open its largest flagship location in 2026 at AREA15, the city’s immersive entertainment district.
Since its inception in 2016, MOIC has captivated dessert lovers worldwide, offering themed rooms, unlimited ice cream treats, and an immersive ice cream experience designed for play. After a decade of innovation, the museum is taking things to the next level with a sprawling 30,000-square-foot venue in Las Vegas.
A New Era for MOIC
Photo from Museum of Ice Cream
Co-founder and CEO Maryellis Bunn expressed her excitement about the Museum of Ice Cream’s opening in Las Vegas, calling it “the pinnacle of our journey” as MOIC evolves to blend design, hospitality, and participation. “AREA15 is built on immersive experiences, and Las Vegas is the Entertainment Capital of the World, making it the perfect location for the evolution of the Museum of Ice Cream,” Bunn said.
Unlike its predecessors, the Las Vegas flagship will introduce an expanded experience, including an ice cream buffet visitors will love, dessert-themed play areas, themed hotel suites tourists can book, an ice cream cake wedding chapel, a pink party bus, and an oversized sprinkle pool. True to its Vegas setting, MOIC will balance family-friendly fun during the day with an engaging nightlife atmosphere after dark.
The Evolution of “Eatertainment”
MOIC has been a trailblazer in the “eatertainment” trend, offering guests a multisensory experience combining food and interactive storytelling. The Las Vegas venue will continue that tradition, adding new elements that elevate the experience beyond its current offerings in Austin, Chicago, New York, Miami, Boston, and Singapore.
With five years of planning behind this project, MOIC’s Las Vegas expansion aims to create a destination that stands out among Las Vegas attractions in 2025 and beyond. While visitors wait for its grand opening, they can sign up for updates on the official website at museumoficecream.com or explore one of MOIC’s other permanent locations.
So, if you’ve ever dreamed of diving into a pool of sprinkles, now might be the time to start planning your trip to Las Vegas—because, in 2026, the sweetest spot in town will be waiting.
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*Banner photo from Museum of Ice Cream